Article (Star Publications, Malasia): slow food appeals to emerging economies...
Sounds right to me...:
"The trend thats burgeoning with the rising affluence in emerging economies such as Malaysia is giving the Slow Food Movement, born in Italy in 1986, second wind. The underlying philosophy is that food is more than sustenance; it is about experience, the celebration and preservation of heritage, flavours, ritual, taking time to indulge a culinary experience to share with friends."